What the SAS Airline ad forgot to mention: Racism was also copied


Recently SAS Airline made a video about how everything Scandinavian is copied culturally. What the video forgot to tell us is that even if it copies everything, it is selective about what it copies.

Remember the story about a Muslim Swede called Aye Alhassani, who was told flat out that she would have to take off her hijab if she wanted to work as a flight attendant?

Read the full story here.

Certainly, the SAS ad did not mention this. It didn’t even mention how different Scandinavian and Nordic countries like Finland copied racism.

“Thank you, colonialism, for being one of the roots of our present-day racism,” the SAS ad should state.

But the ad is right: Everything in our culture, everyone’s culture, is copied.

All of the anti-immigration populist parties in the Nordic region have grown strongly and even been in government.

The Progress Party of Norway recently exited the government because a woman and her two sick al-Hol refugee camp children were brought for treatment to the country.

The Danish People’s Party suffered a big blow in the last election but has succeeded at turning Denmark into one of the most Islamophobic countries in Europe.

Finland and Sweden, both, supposedly, examples of Nordic social equality, have the far-right Sweden Democrats and Perussuomalaiset leading in opinion polls.

No, SAS, there are some things Scandinavia and Finland would have been better off not copying.

Originally published by Migrant Tales.

SAS Airline ad: What is truly Scandinavian? Absolutely nothing.



The far-right populists in Scandinavia like representatives of the Islamophobic Danish People’s Party are having a fit about a SAS Airline ad that was taken down because it said the truth about culture: everything is copied.

SAS said in a statement: “It is regrettable that the film is misunderstood, that some choose to interpret the message and use it for their own purpose.”

The good news? “We are now continuing the planned campaign, and we hope that it emphasizes the core message that travel enriches us,” the airline said.

One reason why far-right populist groups are going nuclear due to the ad is because it exposes their lies and fake nationalism.

The video asks what is truly Scandinavian?

The answer: “Absolutely nothing…Everything is copied.”

And continues: “Every time we go beyond our borders we are colors, innovation, progress…[we] bring the best of everything to here…in a way Scandinavia was brought here piece by piece by everyday people who found the best of our home away from home.”

This was originally published in Migrant Tales.